Media procurement is better to understand how to optimize the forests your company inhabit, to the benefit of everyone involved.

Successful media buying requires two things: a strong relationship with key mediums and the experience to ensure that competitive prices are negotiated. We employ full time media buyers who are responsible for both national and regional media buying for our clients. Through years of experience, our team has honed the skills required to negotiate the best prices for our clients and has developed the understanding of demographics in order to match the best advertising opportunity to reach your ideal prospect.

• Audience research. What is your target audience? How does your target audience shift by medium? Since consumer behavior varies by demographic, planners are tasked with identifying which mediums will be the most effective for a particular campaign.
• Figure out which mediums will be the most effective for your campaigns.
• What percentage of your spend will be on guaranteed inventory versus non-guaranteed (RTB)?