To create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Expect your brand to occupy a favourable place in your target customer’s mind.

Brand positioning involves looking at each strand of your business, including brand hierarchy and sub-brands. We talk to your people to find out as much as we can about the current position of your brand. Then we do the same with your direct competitors. Short of visiting them in-person. We explore your market as a whole, looking for trends and sector norms. We establish if there are any patterns, and if so, why. To clarify your positioning in the marketplace, our experts will:

Determine how your brand is currently positioning itself.

Identify your direct competitors.

Understand how each competitor is positioning their brand.

Compare your positioning to your competitors to identify your uniqueness.

Develop a distinct and value-based positioning idea.

Craft a brand positioning statement.

Test the efficacy of your brand positioning statement.