strategy is really important. A good creative strategy can take your business a long way. It helps establish a valuable connection between customers and your brand. You want shoppers or website visitors to feel like they know you and want to be a part of what you are about. The right creative strategy can serve you well in the long term and will become strongly associated with your brand.

Creative strategy is made to create a reliable and realistic representations of your brand to your target audience segments. These representations would be based on qualitative and some quantitative user research and web analytics. It will help establish trust with users and help maintain their loyalty. This is especially good for eCommerce websites, as an effective creative strategy can positively impact sales.

To have a Creative Strategy, out specialists refer to a list of elements to better describe your brand. Each of these is an action-based item that is used by our specialists as a to-do list of sorts.-Create a brand personality image. What/who does your Brand look like? Is it a person, animal or other object? -Create an overview of your brand. -List traits of your brand that client wants to highlight. -Map out the personality of the brand. -Describe how the brand would speak to the target audience. -Describe how the brand engages with others. -Put together a style guide with fonts and colors that match the Brand persona.