The amount of information coming at us is insane. It’s overwhelming. So visualization serves two purposes. "First, it serves a prosaic purpose. It gets people’s attention. When you’re fighting for attention, whether in a Twitter feed or even in a presentation, visuals work."
“Second, it solves the problem of relaying complex information. Consider something as simple as trying to understand the gun debate in America. There are so many people saying so many things about guns. Visualization is a way of making sense of all the data, ideas, and information.”
Whether we are reviewing your analytics platforms, mining user data for insights, or reviewing sales performance to understand what variables are driving (or dampening) growth, visualizing this information is critical to make sense of what can be overwhelming detail. Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing. Research can take many forms. Some companies host surveys to gather insights about their industries (salary guides and “state of” reports come to mind). Others analyze third-party data (such as public datasets or licensed data) to uncover new ideas or create interesting infographics. And still others find that their internal data can generate interesting lessons to share.
1) We demonstrate data expertise.
Many agencies can churn out an infographic, but we at The AdCode know the fundamentals of data. We don’t just design; we can analyze and dig into the data to uncover interesting insights.
2) We turn data into stories
Data analysis is only step one of creating a great data visualization. Turning those insights into a solid narrative and using data visualization to support that narrative is what will make your project truly successful.
3) We design data according to best practices
Now here’s where a lot of agencies fall short. Yes, you can design a chart. Yes, you can add a pretty illustration. But this is not what true data visualization is.
The entire point of the art is to make data as comprehensible as possible, to present it in the most easy-to-digest format. There are subtle but very effective ways to do this.
Remember: You Want a Partner
When looking for the right data visualization agency, don’t look for a gun for hire. You want an intelligent, thoughtful, creative partner to help bring your vision to life and steer you in the right direction.
