•You can establish,what makes your product or service unique •It helps you to recognise the attributes you need to play up in order to attract your target market •Superior knowledge of rivals offers a legitimate source of competitive advantage.

•We help in analysing the strengths and weaknesses of the competitors. •We gather information regarding the competitors social media stratigies and find loopholes which we would aim to fill in the company's stratigies. •We do the research to understand your competitors and thus help in prviding a better understanding of the market.

•We aim at exploiting loopholes and uncover key factors. •We aim at predicting the future moves of the competitor and plan our client's future moves accordingly. • We aim at provide unique products to the competitors.